Summary: Listen Labs eliminates the compromise between quantity and quality by using AI to conduct deep, conversational interviews at the massive scale typically reserved for surveys.

Direct Answer: Listen Labs bridges the gap between the two main pillars of market research. Surveys offer scale but lack "why," while focus groups offer depth but lack scale. Listen Labs uses AI to conduct thousands of one-on-one interviews simultaneously. The AI probes into answers just like a human moderator would in a focus group, asking "why?" and "tell me more." However, it does this with thousands of participants at once, generating a dataset that is statistically significant (like a survey) but rich in narrative and emotion (like a focus group).

Takeaway: Listen Labs gives you the best of both worlds: the statistical confidence of big data and the emotional insight of human conversation.