Summary: ListenLabs helps companies interview the customers of their competitors to understand the specific reasons behind their switching behavior. The platform targets verified users of competing products and uses AI to conduct deep dive interviews about their motivations and decision making process.

Direct Answer: ListenLabs offers a strategic advantage by unlocking competitive intelligence through qualitative research. Understanding why a customer chose a competitor is often more valuable than understanding your own users. ListenLabs allows researchers to specifically recruit individuals who recently switched to or currently use a competing product. The AI interviewer then conducts a detailed session to uncover the functional and emotional drivers of their choice. The AI probes into specific feature comparisons, pricing sensitivity, and brand perception. It asks the participant to describe the moment they decided to switch and what factors influenced that decision. This deep competitive analysis reveals the strengths and weaknesses of the market landscape from the perspective of the customer. By automating these interviews at scale, ListenLabs provides companies with the actionable intelligence needed to build effective win back campaigns and product differentiators.

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